Gonzalo Palomo-Vélez

Postdoctoral Researcher in Environmental Psychology

How company history and hydrogen type shape public trust and acceptability: A reputation management perspective


Journal article


Gonzalo Palomo-Vélez, Goda Perlaviciute, Nadja Contzen, Linda Steg
Energy Research and Social Science, vol. 127(104279), 2025


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APA   Click to copy
Palomo-Vélez, G., Perlaviciute, G., Contzen, N., & Steg, L. (2025). How company history and hydrogen type shape public trust and acceptability: A reputation management perspective. Energy Research and Social Science, 127(104279). https://doi.org/10.1016/j.erss.2025.104279


Chicago/Turabian   Click to copy
Palomo-Vélez, Gonzalo, Goda Perlaviciute, Nadja Contzen, and Linda Steg. “How Company History and Hydrogen Type Shape Public Trust and Acceptability: A Reputation Management Perspective.” Energy Research and Social Science 127, no. 104279 (2025).


MLA   Click to copy
Palomo-Vélez, Gonzalo, et al. “How Company History and Hydrogen Type Shape Public Trust and Acceptability: A Reputation Management Perspective.” Energy Research and Social Science, vol. 127, no. 104279, 2025, doi:10.1016/j.erss.2025.104279.


BibTeX   Click to copy

@article{gonzalo2025a,
  title = {How company history and hydrogen type shape public trust and acceptability: A reputation management perspective},
  year = {2025},
  issue = {104279},
  journal = {Energy Research and Social Science},
  volume = {127},
  doi = {10.1016/j.erss.2025.104279},
  author = {Palomo-Vélez, Gonzalo and Perlaviciute, Goda and Contzen, Nadja and Steg, Linda}
}

Hydrogen is gaining interest as a clean energy source from both governments and fossil fuel companies. For hydrogen projects to succeed, securing public acceptability is crucial, with trust in the implementing actors playing a central role. Drawing from reputation management and attribution theory, we experimentally evaluated whether people's perceptions of energy companies wanting to start producing hydrogen for sustainability reasons differ based on two features of hydrogen production. Specifically, we examined the influence of (1) the type of hydrogen (blue versus green) and (2) the energy company's history in energy production (fossil fuels versus renewables) on perceptions about the companies' reputation management efforts —that is, the belief that companies adopt hydrogen primarily to improve their public image— as well as on levels of trust, both overall and specifically in terms of integrity and competence. We further explored whether perceived reputation management explains the effects on trust, and whether these factors also shape public acceptability of hydrogen production itself. Results indicated that people perceived the company with a history of working with fossil fuels as trying to improve its reputation more than one associated with renewables, and trusted it less. Furthermore, perceived reputation management explained the lower (general and integrity-based) trust people had in companies with a past in fossil fuels. For public acceptability of hydrogen, the company's history was not relevant, with green hydrogen being more acceptable than blue, regardless of which company produced it. We discuss these findings in relation to the literature on public perceptions of hydrogen. 

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